Why We Look at Twitter Analytics
March 8, 2017
Twitter is an outlet for a lot of people to use to gain an audience and talk about what they want with getting peoples reactions and opinion right away at times. But Twitter also has a way of making you realize you don't have that many followers as you like or people don't like the issues or the same topics as you. When you go on your twitter you never really think about all of this but at the same time you do when someone talks about how many retweets someone has or likes, and it makes you think why are they getting all this attention on something that you also are talking about and like. If you go under your profile you can click on analytics and it show you all the actions you have done throughout the years that you have used Twitter and you can see where you have gotten more followers, people took interesting in your account or your tweet and how many retweets and likes you have. Also, you can see what your top tweets were every month and almost see what your audience wants to see from you compare to what they might not want to see from you. My information was a little all over the place but not as bad as I thought it was going to be. To be honest, I don't fully care about social media and what people think, I use it to keep track of friends, family, my favorite athletes, and teams. Sometimes its an outlet to let angry or love out but not usually I don't like people knowing what I feel on certain topics because sometimes it starts something that doesn't have to be bigger than it already was.
Some info I got from my Twitter analytics for these past 28 days that my tweets of 26 went up 333.3%, my tweet impressions of 4,116 went up 151.0%, my profile visits of 694 went up 24.6%, I was mention in 2 tweets and that follower os 131 that I lost 2. Within the seven days of March, my top tweet was "Watching the Rangers powerplay is like listening to someone tell & they can't complete the story cause they are all over the place...." with had one like and earned a 100 impressions. I haven't gained any new followers this month so far but in my March summary is two tweets, 763 impressions, 211 profile visits, and no new followers. When I looked at my summary for the whole month of February it was a lot different than March since its only the 8th day of the month. My top tweet for the month of February was "Social Media Monitoring Assignment - Public Opinion of Trump" which had no likes or retweets but it gains 495 impressions, it also gains 11 engagements. My February summary is that I tweeted 25 times, had 3,576 tweet impressions, 611 profile visits, 2 mentions and lost 1 new follower.
Looking at the two months and seeing the different a few weeks into the month and a whole month shows that if you keep tweeting and engaging with your audience that more people will find your profile, see if they like what you are posting and made comment or follow you because they want to see more from you. I know when I see new followers on my account I look and decided do I want to block them or follow them or just not worry about them. If they have the info I don't really care about I don't worry about them but if they are a weird account that I don't want to see my stuff I will block them so I feel more comfortable with my information being out there. Twitter analytics makes you really think about everything that you are doing on social media and how you should truly use the content and make sure you are truly giving your audience the information that what to read and see when they are going through there newsfeed.